A bit more writing...

TV is the kind of media institution that might distribute my media product as it follows most of the codes and conventions that make up a TV drama.
Radio is out of the question as our media product is a film clip which is visual. So therefore you need a TV to watch it.
I think our clip is not dramatic enough to be distributed as a film. It covers everyday life problems and issues which effect everyone, this is why it would be successful as a TV Drama.